Craig also previously led the companys global card-based products offerings.He originally joined Mastercard in 2006 as head of Mastercard Advisors in Southeast Asia, Greater China, and South Asia/Middle East/Africa. He was also the first Chairman of Sangeet Natak Akademi in New Delhi. For more information about how we use your data, see our Privacy Statement. He drove the vision and strategy to establish a growth machinery and a connected marketing ecosystem for Spotifys 2-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Earlier in her career, Sherri was with Banc of America Securities in its structured finance group and practiced capital markets law at Skadden, Arps, Slate, Meagher & Flom LLP. The major sources of his income are movies, advertisements and collaborations. Rajamannar points to a study from Fournaise Marketing Group that says more than 70% of CEOs have no confidence in their CMOs and most have no confidence in marketing teams as a whole to contribute to building the business. Jennifer serves on the board of directors at Fair4All Finance and at ICM Mobility Ltd. She holds a Bachelor of Science in statistics from Lehigh University and a Master of Science in statistics from Iowa State University. He also serves on profit and non-profit boards, including PPL Corp, Bon Secours Mercy Health, New York City Ballet, Cintrifuse, and the Association of National Advertisers. With connections across more than 210 countries and territories, Mastercard is building a sustainable world that unlocks priceless possibilities for all. He is a graduate of the University of Pennsylvania, Wharton School of Business and in 2018 completed the AI: Implications for Business Strategy Executive Program at Massachusetts Institute of Technology (MIT). Following his five-year tenure as corporate treasurer and then as Business Finance Officer for the companys largest geographic region, he moved into a business role where he developed and executed the companys commercial products (B2B) strategy, managed the product portfolio and deepened customer relationships. Jan 7. Quantum Marketing Mastering the New Marketing Mindset for Tomorrow's Consumers. Moreover, Dhanush charges around INR 7 to 10 crore for each movie. Join us for this virtual event as we celebrate the unveiling of the 2021 Worlds Most Influential CMOs list, and hear honorees discuss how theyre navigating some of the most pressing issues in marketing and business. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. Marisas vision to evolve Taco Bell into a lifestyle brand was behind her conception of some of the most talked-about initiatives in the industry and beyond, from Taco Bell x Forever 21, Taco Bell Weddings, and The Taco Bell Hotel, reservations for which sold out in two minutes. Here's how you can reach us. When a product was low, the refrigerator would automatically order it from Fresh Direct. Before joining Taco Bell, Marisa spent eight years at The Este Lauder Companies (ELC), where she became the companys first corporate and digital marketing executive, building the companys eCommerce marketing, digital and social marketing and new consumer engagement across its 30+ prestige brands across the world, propelling ELC to the highest digital IQ ranking of any global beauty company. Leave a Reply Cancel reply. Category: Richest Business Richest Billionaires Net Worth: $1.3 Billion Date of Birth: Jun 15, 1957 (65 years old) Place of Birth: Colombo Gender: Male Profession: Entrepreneur Raja has seen these beliefs around the role of marketing manifest in two primary ways. The campaign workedbut would . In her role as executive vice president for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across the company, including linking ESG metrics to compensation for all employees. Before joining Mastercard, Ari spent over 12 years with GE in a variety of senior roles in accounting, audit, corporate finance, and private equity across several key markets in the Americas, Europe and Asia Pacific. He was one of the first agents to receive formal training on seizing and analyzing electronic evidence and worked on a number of international cyber-crime investigations. In his new role, he is focused on advancing business strategy, sales, business development, product management and engagements with customers and regulators across Europe, the Middle East, Africa, Asia and Latin America. Diane holds graduate degrees from Columbia University and the University of Nairobi, as well as an undergraduate degree from the University of Toronto. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. Prior to joining Mastercard in 2012, Carlo was CEO of BancoPosta, the financial services division of Italian postal services provider, Poste Italiane. He had also served as the company's lead for Data & Services in North America.. (function(){var bz=document.createElement("script");bz.type="text/javascript";bz.async=true;bz.src="https://organizer.bizzabo.com/widgets/tickets/tickets.js";var s=document.getElementsByTagName("script")[0];s.parentNode.insertBefore(bz,s);})(); We'd love to hear from you. . Prior to joining Mastercard, he held a number of positions at Citigroup over a 14-year period, including chief operating officer for Western Europe. Why Are Marketers Losing Influence in the Modern Business World? Markets; Tools Portfolios. Mastercard. She has been named one of the most innovative CMOs in the world by Business Insider. Even worse, functional AI can take in bad information and drive you to the wrong answer or solution. Currently, as a senior leader in BCG Gamma, the firm's AI arm, Mark leads a data science team behind Lighthouse by BCG, a cutting-edge AI service for companies to leverage high-frequency, real-time data to activate customer demand in the current highly volatile environment. Sherri Haymond is executive vice president, Digital Partnerships at Mastercard and a member of the companys Management Committee. In 2019, Ann was inducted into the American Marketing Associations Hall of Fame. He has extensive experience working with international and federal law enforcement agencies both as a special agent in the United States Secret Service and as an officer in the United States Army. Raja Rajamannar: Mastercard is focused on "experiential marketing." (GETTY IMAGES) The executive cites an example of a micro trend in which a celebrity was getting married in Bali, creating an online buzz in India. His organization delivered always-on, data driven, and contextual experiences for both fans and artists; inspiring behavioral change and ongoing participation; maximizing top line growth Raja Slots, whose real name is Scott Richter, is an American Slots YouTube channel and has become quite famous. Rajratnam paid c. A five-time honoree on Forbes Worlds Most Influential CMOs list, Marisa is now 1 of only 18 CMOs to be inducted into Forbes CMO Hall of Fame. By Sarah Vizard 19 Feb 2019 10:25 am. He helped craft the company's new business direction . In addition to its consistent focus on creativity, Adobes marketing organization pioneered the companys shift to digital deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketings impact on business. Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the president of its healthcare division. Inspired by Mastercards longstanding focus on inclusive growth, Sherri is passionate about working hand in hand with mission-aligned companies to solve real-world problems for people and businesses around the world. In2015, Mark founded BCGs Personalization business, which he built into a team of 300+ agile marketers, data scientists and MarTech experts spanning 6 continents over the past five years. Mark also co-founded BCGs first at-scale Digital Venture, a Personalization Engine SaaS company called Formation that has been recognized by Forrester as a leading personalization engine solution, leveraged by companies such as Starbucks as well as grocery chains, big box retailers, airlines and other brands. Most notably, he led the Citi Consumer Business in Brazil (Retail Banking, Consumer Finance and Cards) for over six years. Rajamannar, a seasoned marketer with over three decades of . Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer . Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). Raj Rajaratnam still has a substantial net worth. Her leadership has contributed to Mastercards global leadership and reputation of doing well by doing good. Prior to joining Mastercard, Satvinder was at Deutsche Bank where he was on their Global Executive Committee for Corporate and Investment Banking (CIB). In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what's ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Rich previously served as the U.S. She serves on the advisory boards of several organizations, including Data and Society, The Aspen Institute Civil Society Fellowship, and the New York Department of Financial Services Innovation Advisory Board. Ron joined Mastercard in 2014 after serving as deputy chief information security officer at Fidelity Information Services (FIS). Mike Froman serves as vice chairman and president, Strategic Growth for Mastercard. He joined Mastercard in 2005 and has held various leadership positions across the company. Raj serves on the companys executive leadership team and management committee. Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. Over the past decade, Sachin has been instrumental in shaping the companys growth and transformation efforts. He extended Mastercard's partner ecosystem by creating its global startup engagement program, Start Path, which helps innovative later-stage startups scale. Across the globe, her team activates a multi-platform approach to protect and enhance the company's reputation, highlight Mastercard's differentiated products and services, and inspire its 20,000+ employees. Group VP, ForbesLive & Content Partnerships. Today, this business is one of BCG's largest and fastest growing digital topics. His team defines,explores, anddevelopsnew global flows by building partnerships to extend Mastercards technology and data insights with a range of retail, business and government customers; manages selected partners such as HSBC and Standard Chartered Bank; and advances priority business processes and enablers. The previously labor-intensive painstaking process now is done in a matter of hours, as opposed to weeks. Michael holds a Masters of Applied Science, Communication Management from the University of Technology, Sydney, and a Bachelor of Education from the Australian Catholic University. Included in the product organization are areas integral to growing Mastercards business and executing on opportunities in multi-rail, digital and B2B payments consumer products, commercial products, acceptance solutions, real-time, account-to-account and push payments, processing, open banking and Mastercard Labs. Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. Linda Kirkpatrick is president of North America for Mastercard, overseeing the company's customer-facing activities in the United States and Canada, including sales, business development, strategy and relationship management with issuers, merchants, digital partners, governments and acquirers. He's the Chief Marketing and Communications Officer at Mastercard. He has also helped lead a team that co-created and customized solutions for some of the largest issuers across the globe. He leads the team responsible for developing technologies and solutions to help provide safe, secure and frictionless interactions for our consumers, customers and partners around the world helping to advance trust and inclusion in the digital ecosystem. In that role he is responsible for growing strategic partnerships, scaling new business opportunities and advancing the companys efforts to partner with governments and other institutions to address major societal and economic issues. In this capacity, he also spearheaded the integration of multiple businesses, including Transaction Network Services, which was acquired in 2014. are you ready for it . Her 20-year marketing career also includes tenures as Head of Global Consumer Marketing for Apple Music and iTunes, and Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America. Marketers should not depend on delegating knowledge. Additionally, Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past five years and previously chose her as a 2019 Brand Genius honoree. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. The . In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at whats ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Rajamannar warns that a lot of things we take for granted as marketers today are going to fall apart. Likewise, Rajamannar has seen AI technology capable of creating music and art at the highest level, suggesting that the creative marketing potential of AI is not far off. This strategy, combined with the companys customer focus, helped Mastercard evolve and diversify into new areas including real-time payments, open banking, digital identity and other value-added services. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful . For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. In this role, Jorn is responsible for the company's digital strategy, delivering seamless, secure and differentiated solutions for the digital consumer and merchant, managing the platforms powering these solutions, forging partnerships with technology players, fintechs and digital partners, and future-proofing the payments ecosystem. The first is the elimination of the CMO role, which weve seen in companies like Johnson & Johnson and more recently, General Mills. In this role, he achieved significant growth for Mastercards business in China and oversaw the companys efforts to achieve market leadership position in Australia. Carlo graduated from Bocconi University, Milan, Italy. He is also a member of the Harvard Kennedy Business Schools Council on the Responsible Use of Artificial Intelligence, and attended the 2018 White House Summit on AI for American Industry. In the stead of a CMO, new roles like Chief Revenue Office, Chief Growth Officer, and Chief Customer Officer are created. Mastercard's new sound identity took two years and a "big" investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate. Rajamannar says human insights will remain vital. Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. Prior to joining APT, Greg was a management consultant, initially with Marakon Associates before working with myriad organizations in the social and nonprofit sector. This includes developing a number of global-firsts that are impacting the lives of millions of people: empowering citizens and businesses by creating interoperable mobile ecosystems; launching lending platforms which digitize and revolutionize supply chain management; bringing new levels of security to online and in-store purchases and introducing new energy and agriculture digital solutions to enable greater access and financial inclusion. He was responsible to actualize Freshlys mission to breakdown the barriers for healthy eating and inspiring a hundred million people to unlock their full potential to thrive. Dimitrios holds an MBA and PhD from the European Business School, as well as a Master of Economics from the University of Hagen. He joined Mastercard in 2005 as head of bill payment and healthcare, and was named chief franchise development officer in 2008. He has held executive leadership roles in Product Management, Technology Delivery, Business Development, Strategy and Innovation. Ling Hai graduated from the College of Saint Rose in New York and obtained his Master of Business Administration degree from the University of Chicago, Booth School of Business. in Political Science and Journalism from Lehigh University, where she sits on the Board of Trustees. He developed his entrepreneurial approach at Asian Paints, his marketing grounding at Unilever, and his financial savvy during a 15-year tenure at Citi. Andrea holds an MBA from INSEAD in Fontainebleau, France and has a degree in Economics and Business Administration, from La Sapienza University of Rome, Italy. He replaces David Wheldon, CMO at RBS, who has been president since 2015. 2023 Forbes Media LLC. 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