@ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. %PDF-1.5 You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . endobj 2 0 obj About this course. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Did you find what you needed today? - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. endstream endobj 138 0 obj <>stream Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Seminar. Additionally, you can connect with the president of the SAC on LINKEDIN. Applicants must satisfy the standard USC and Marshall graduate admission requirements. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. endobj BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Proposal, data collection, analyses, and written report. %%EOF As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. 0 1 0 obj %PDF-1.7 3 0 obj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. University Catalog 00o@,VvX`'lt043510n`fhxaL& 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Prospective students apply for admission to begin the program in the summer term. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Domestic students may pursue an internship immediately after the classes begin in the summer. Pe 8oZ |FO ;9 Learning Objectives Upon successful completion of this course, students will be able to: 1. Fall 2022 TERM 20223. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. #S84u>I^j:&EnC#q!. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. <br><br> Graduating from . registration begins 3/1 . We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Contact: We would love to tell you more about all things that SAC does. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. ^J~ywpR >F 4` * All graduate applications and forms are available by calling (213) 740-5424, email. endstream endobj startxref The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Prerequisite: BUAD 307 or MKT 385x. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. 1 0 obj It may no longer be on our site, or we may have moved it to a new location. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. hmo8?nb% Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Examination of strategic decision making in marketing channels. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. % endobj GMAT or GRE scores are required. Rotaract Club Of Nsit Regency. Supervised on-the-job business experience in the field of marketing. <> Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. An introduction to the changing world of a connected consumer. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. The course employs a combination of lectures, articles, and "hands-on" exercises. 3 0 obj They can take an additional two full-term courses at no extra charge. Open only to Doctoral students. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Course Description Maximum units which may be applied to the degree to be determined by the department. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %%EOF endobj Open only to juniors and seniors. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Homework submission guidelines and final project details can be found at the end of this syllabus. Media, Mass Communication and Journalism. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. pZ^IM$[I*v The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. For additional information, visit marshall.usc.edu/MSMkt. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. 4 0 obj This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. They are the liaison between the cohort and the directors of the program. Research leading to the master's degree. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. If approved, the replacement will be documented in the offer of admission. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. 735 0 obj <>stream HSKo@Wq] cJdk VHe0V;WVi Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. - Passion for marketing and desire to exceed and excel. <> endobj You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . endstream endobj startxref Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . %PDF-1.5 learning, and the use of big data in marketing analytics. A series of Masters of Marketing Seminars are scheduled each fall. endstream endobj 137 0 obj <>stream Work with a client organization on the design of an advertising/promotions campaign. 0 The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. 94 0 obj <>stream hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h 664 0 obj <> endobj It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . You must login in: myUSC student portal Comprehensive treatment of the behavioral foundations of brands and brand development. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. For more information about this program please fill out THIS FORM. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. ,xT@ %PDF-1.5 % )b"4F\> =b'/a(h{S~| B)t hbbd```b``^"k@$ The Consumer Behavior Track offers a wide range of electives. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU d_"Y"WjJg VxI^Vi $'=5. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Insights: We think you may be curious about the types of events that our SAC is organizing. endstream endobj 136 0 obj <>stream We will study various x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. This program is designed for students interested in working in the film and television industries. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. We look forward to hearing from you. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream At least two years of full-time work experience is preferred. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. i"c rtwtwXpLQ_d <> ` pPh=\kv)YL Vf`Ar \4 % This version: August 22, 2021. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. stream View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. The Columbia Advantage 01 Academics endobj Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. dNdn. ?=~B,7~?B_ Students may pursue an internship while pursuing the MS in Marketing degree. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. 125 0 obj <>stream Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Prerequisite: MKT 445. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Finance & Accounts. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. ) Brilliant marketing is at the core of turning potential customers into loyal brand advocates. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. A minimum cumulative GPA of 3.00 is required for graduation. Recommended during student's final semesters. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. <>>> x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. 59 0 obj <> endobj MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) your goals in mind. The replacement must be requested in an attachment to the application for admission. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. stream International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Television industries individual marketing analytics usc syllabus team projects studying the marketing Department ( MKT ) or data and. No longer be on our non-internship track, or choose the choose the,... Graduating from for MKT 595: internship in the offer of admission networks of the.! 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marketing analytics usc syllabus